Doing the math

MIT News - 14 jam yang lalu

When consumers look at cars at an auto dealership, they have speed on their minds — and not necessarily the sort measured by 0-to-60 acceleration. Rather, they want to buy cars quickly: Evidence shows that people tend to purchase something that’s available on the lot, rather than waiting for an order to arrive from another site, even though an auto is a major purchase. This presents an interesting problem for dealers and manufacturers: Considering factors such as popularity and profit margin, what’s the optimal mix of models to showcase on the lot, given that buyers can be steered ... lainnya »